Whether you are a freelancer or a service provider over the internet, you are considered as an entrepreneur.
Attracting high-quality clients is a good sign that you are doing a great job at your business.
However, if you have noticed that you still fail even after a long time of trying to progress, you might be doing something wrong.
On this blog, we are going to list the biggest mistakes people make when trying to attract high-quality clients.
You may be doing one of these, so keep on reading!
You Can’t Distinguish Between Price and Value
Let’s face it. As beginners, we are not confident with our sets of skills. That is why a lot of beginners tend to charge lower than the average.
That’s okay. At least at first.
You don’t want to stay charging pennies for too long because as time flies by, you gain more skills and experience.
This means you can increase your rate in proportion to your experiences.
The more fluent you are in your field and the more reliable and valuable you are, the more it should reflect on your rates.
A lot of high-quality clients might avoid you once they find out your rates are too low because they know that your price is proportional to your value.
So value yourselves, and recognize your skills. Charge the amount you think you deserve!
You are Not Clear About What You Offer
Starting out a business means you have a clear view of your plans. Creating a portfolio is a huge part of that.
Providing potential high-quality clients with a presentable portfolio will make it easier for them to decide if you are the right fit.
Your portfolio should contain all the stuff you can provide them in complete detail.
Adding a couple of work samples and some testimonials will be awesome too.
Just because you are a new entrepreneur, it doesn’t mean you can’t create a portfolio!
Having one makes you look very professional and legit, so high-quality clients are less likely to think twice about whether you are genuine or not.
You Haven’t Chosen a Niche
“Jack of all trades, master of none,” as the saying goes.
This means you can’t possibly be a master of everything.
You have to choose a niche, or a specific area of your field, to focus on.
At first, you might have a hard time deciding on a niche, but eventually, you will come to realize that high paying clients can be found mostly in specific niches.
Whether you are offering writing services, graphic design services, or basically anything else, you have to understand early on the importance of choosing a niche.
You are Not Properly Marketing Yourself
You know your value. You have an online portfolio. You have a niche.
Those are less likely to be effective without you properly marketing yourself to the right audience.
If you are offering B2B or white paper copywriting, LinkedIn is your haven. Reach out to potential customers on there, link them to your portfolio, and see the responses flow.
The key to landing high-quality clients is to find them in their place of hangout.
You are Not Impressing Your Clients Enough
Owning a business means you have a reputation to care for.
If you are performing really well for a client, there is a huge chance that they will recommend you to their peers.
Word-of-mouth is the most powerful form of marketing these days, so keep your clients happy to keep the clients coming!
“Anyone who has never made a mistake has never tried anything new.”
– Albert Einstein
You will make mistakes…
…but you will learn from them!
It’s not the end of the world. It’s only a learning curve, and even the pros were once beginners.
You’ve made almost ALL of the mistakes we have listed? We can help! Shoot us a message here for a free consultation.