Just like traditional businesses, working as a freelancer or service provider means you have to value your relationship with clients.
In your freelancing journey, you will have three types of clients: past clients, current clients, and potential clients.
Keeping in touch with old clients, valuing your current ones, and knowing how to approach potential ones are crucial.
If you have a lot of clients at the minute, make sure you have a list you can refer to when all is said and done.
It will help you identify which steps to take next.
Your relationship with clients can make or break your career.
Most freelancers and service providers have no problem valuing their current clients. This is because the work is currently ongoing.
However, the challenge here is whether they will like what you provide them or not and whether you have exceeded their expectations.
The key is to give your 101% when you are working for your current clients, because performing really well and delivering what you promised will help you build a nice relationship with them.
Don’t make the mistake of ignoring past clients!
Your past customers are as important as your current ones, so make sure to hit them up sometime after you have finished your project with them.
First, they will appreciate you checking up on them. It will give them the impression that they mattered to you and your relationship isn’t a one off.
Second, among all types of clients you will have in your career, these ones have tested and proven your skills. They know how well you work, and how efficient you are at what you do.
They can be the best form of marketing as well. Word-of-mouth marketing is going to start from them.
So treat your current clients good, but treat your past clients better!
Among the three types of clients, you will have more potential clients than your current and past ones combined.
You will find many that you might think could work out. But most of the time, it just doesn’t seem to work.
However, never lose hope!
Potential clients weren’t called ‘potential’ for nothing. They are potential clients because they are fit to work with you, and if you do it right, they can convert into your current clients. Yipee!
When it comes to building a potential relationship with clients, the first thing you want to do is to get the message across that you are the best thing since sliced bread.
They have to feel like you are the key part in their success. The Clyde to their Bonnie, if you would.
To do this, you must be able to professionally showcase your skills and talent through your portfolio and how clear you can communicate.
How else can I take care of my relationship with clients?
Aside from providing excellent output, you also have to focus on your marketing.
What does this have to do with taking care of clients?!
Remember, potential clients are clients too!
If you update your portfolio every now and then, you might land more clients than you can ever imagine.
When it comes to your current and past clients, you can opt for e-mail marketing to keep in touch.
You can send out a newsletter once a month. By always seeing your name in their inboxes frequent enough, they will get the impression that your business is still running.
However, don’t send out too frequently to avoid annoying them.
This is extremely effective especially for past clients, because they might hire you again. According to Pareto principle, 80% of your business will come from 20% of customers you have already worked with.
Never Neglect a Client Again
Now that you know just how important it is to nurture your relationship with clients, you will have the realization that the clients are as important as your work.
Unlike your boring old 9 to 5 job, where you only have to impress one person (your boss), you now have to impress a lot of people with freelancing. Seriously, no pressure.
Give your clients the attention they deserve, and you will benefit in the end.
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